Standard Technology, Inc. is a leading provider of rapid response, high quality contingency workforce to the United States military, civilian federal agencies, and corporate clients. It is a woman and service-disabled veteran-owned small business that abides by the highest ethical and performance standards, as a trusted resource for an array of solutions including engineering, information technology, administrative, staffing, and training services.
Standard Technology, Inc. had little to no organized branding. They needed a ground up solution that touched all possible avenues of communication, internally and externally.
I workshopped with the CEO to help focus the identity of the company and gathered feedback from employees at company-wide events. I developed a creative brief, and created all the new branding materials going forward. I reskinned the existing website, launched social media channels, created new Powerpoint decks, business cards, proposal materials, advertising, and internal communications. The new branding drove increased interest and contacts from partners, job seekers and potential clients.
