Van Metre Homes is a highly regarded real estate developer and builder, known for its commitment to quality craftsmanship, innovative design, and exceptional customer service. With a rich history dating back to 1955, Van Metre Homes has earned a trusted reputation in the industry by creating communities and constructing homes that cater to the evolving needs and desires of homeowners.
After several years of the successful “Old-fashioned Living at Light Speed.” campaign, Van Metre asked us to develop a refreshed series of ads to drive sales of its last few expansions to the community. By now this neighborhood was more fully developed with schools, libraries, retail, office parks, ballfields, pools, walking trails and other amenities to serve the residents needs, right there in Stone Ridge.
I chose a simplified, eye-catching gold and black layout for a modern feel. A mix of stock images and custom photos shot on site helped the viewer imagine themselves and their life in the community. A simple and clear call to action made the point that everything you needed to live well in Loudoun County, could be found right here at Stone Ridge.